Nicole Panas

Marketing Director

Nicole has built her career in technology ensuring that marketing programs hit their financial and creative goals. Nicole joined Aspera Technologies in 2013 as Marketing Program Manager, and became the Director of Marketing two years later. She spent most of a decade in the Visual Effects industry specializing in online marketing campaigns for business growth, first as Senior Product Marketing Manager for GenArts, then Senior Marketing Manager at Assimilate. Nicole’s diverse foundation includes marketing for laundry technology at Mac-Gray Services, media buying/planning at Initiative, and a BSBA in Business & Marketing from Boston University.

Published articles

The juggling act: balancing cost, risk & speed
Building Your SAM Strategy at the 2017 Gartner IT Summit

The Gartner IT Financial, Procurement & Asset Management Summit 2017 hits Nashville and London this month. Find out how to improve your Software Asset Management strategy while networking and learning from industry leaders in IT Finance, IT...