Data, analysis, and processes are her passion: license manager Ramona Knäble and her team modernized Software Asset Management (SAM) at the Haufe Group through the use of an automated tool. After just two months, the first license overview for Microsoft was completed; all of the subsidiaries were successively integrated into the project, and a multitude of processes were documented and optimized. Even Microsoft was impressed. Because the Haufe Group had reached such a high SAM maturity level, in February 2018, Microsoft granted them their SAM certification. Since then, license management is known throughout the entire group as a very ‘cool’ discipline.