May 14, 2019

Gartner SAM Magic Quadrant: 5 Insights from Aspera

We believe that the Software Asset Management business case is strongly positioned by the Gartner Magic Quadrant for SAM Tools 2019. According to Gartner, “Software asset management tools are essential for the management of increasingly complex software-licensing metrics."

Software asset management professionals joining hands

We’re proud to say that for the second year in a row, Aspera has been recognized in the Gartner Magic Quadrant for Software Asset Management Tools.

Our customer-first outlook for enterprise level Software Asset Management creates flexible, customizable products that deliver customer success. As we take a closer look at the Gartner Magic Quadrant for SAM Tools, we’d like to share our own 5 insights for selecting a software license management tool.

1. Dig deeper: what we think our recognition in the Gartner Magic Quadrant really means

While we believe that the Gartner Magic Quadrant is wonderful at quick glance, it’s our view that people who take Software Asset Management seriously understand that the Magic Quadrant’s full significance is in the Gartner Software Asset Management analysis. It’s our view that this analysis doesn’t necessarily reveal who the best SAM provider is, but rather can help you decide which SAM provider is best suited to meet your company’s individual Software Asset Management needs.

At Aspera, we pride ourselves for dealing with enterprise and complex software estates. Our software license management solutions offer the best data quality and compliance you can trust, partnered with experienced license management services to back them up.

SAM is all we do, and our focus is on delivering long-term customer success and proven cost-saving results. We believe that this is why Aspera was also recognized by customers in the upper-right “Customers’ Choice Zone” quadrant in the Gartner Peer Insights “Voice of the Customer”: SAM Tools report.*

2. Niche means each customer counts

For the second year in a row, Aspera has been positioned in the Gartner Magic Quadrant for Software Asset Management Tools. In this Magic Quadrant, we were named a Niche Player. And in many ways, we are niche.

As pioneers in the Software Asset Management industry, we build specialized software license management tools and provide license management services for global enterprises. Over 50 of the world's largest Fortune 500 companies trust us to resolve their unique and often complex software license management challenges.

It might be easier and quicker to deliver our tool to as many businesses as possible, but a big part of our Software Asset Management success over the last 20 years is delivering a SAM tool and implementing it with our customers to ensure ongoing success. We treat each customer relationship as a partnership, and in this industry, that outlook is niche unto itself.

This sort of customer service takes time, we’re digging deep into your complex Software Asset Management challenges, offering a solution built to support your goals: cloud cost management, hybrid environments, SAP license optimization, Oracle license optimization, to name a few.

We’re not for everyone. We're not trying to be all things to everyone. Rather than thinly spreading out our resources to superficially cover as many vendors as we can, we’re focusing on the essential issues that matter to you.

Learn more about our Software Asset Management solutions:

Get started here >>

3. There are no shortcuts to software asset management innovation

Some SAM providers might recognize a market need and acquire a competitor to respond to it. Then they’ll have the tool but lack the product integration to deliver customer success across different vendors or IT environments – something enterprise-level SAM demands.

We don't take short cuts to software asset management innovation. We’re working with customers with complex IT estates, so our tools integrate because we develop our tools internally, often with direct customer feedback.

It isn't as flashy as an acquisition. And, it also takes time. Our priority is with our customers, helping you achieve your software license management goals.

4. Software license management tools are only one piece in the SAM puzzle

Like any company, Aspera seeks growth, but we’re not seeking growth for the sake of it. We've understood for almost 20 years that customer success is our success, so we don’t sell a tool – we also share our expertise. That's why we have the SAM industry’s largest consulting practice.

For successful Software Asset Management, you can’t install a tool and flip a switch. That’s why we’re extremely proud to offer the only 100% in-house Managed Services team. Our software license management team looks at the vendors you want to manage and the tools you own and finds the perfect match of services within our extensive portfolio and designs a solution around you.

Because one size does not fit all.

5. SAM isn’t about treating everyone the same

In the end, this is a business built on relationships, not only software. We’ve been around since 2001 because we’ve worked hard with our customers to solve your software asset management problems. We also continually seek out customer feedback to improve our tools.

We believe that the SAM industry is turning into a crowded landscape. And some of our competitors may stand out based on their size or market perception.

We prefer to stand with our customers, as trusted partners. It might be niche, but it works.

Learn more about our Software Asset Management solutions:

Get started here >>




Gartner Magic Quadrant for Software Asset Management Tools, Roger Williams, Matt Corsi, Ryan Stefani, 24 April 2019. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Aspera.

*Gartner, Gartner Peer Insights ‘Voice of the Customer’: Software Asset Management Tools, Peer Contributors, 22 February 2019. A Jan. 2019 Gartner Peer Insights Customers’ Choice for SAM Tools, The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates. Gartner Peer Insights: Gartner Peer Insights offers the opportunity for key enterprise software and services decision makers to read peer reviews and ratings about software vendors and solutions. These detailed peer reviews are free to access and provide first-hand insights about customer satisfaction, product and services scope and support, and the implementation process. This information is intended to help potential buyers navigate the software license management tool buying process so that they understand what to expect from a particular vendor.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

Topics: Industry News + Events, SAM Insights, SmartTrack