Jan 11, 2018

What’s Trending for SAM and Cloud in 2018

If you need a clearer picture of what Software Asset Management challenges you’ll face in 2018 – and what your company-wide cloud costs will be, join our webinar on February 7th for an in-depth look at the trends, processes, tools, and strategies that will help you cut through the SAM confusion.

Exploring SAM trends

First up, Steven Russman, executive director of the International Business Software Managers Association, will talk about what’s driving SAM and software license management in 2018. Russman will bring his unique perspective to the trends and hurdles you can expect to face, based on the association’s latest research. IBSMA has been surveying its members for 11 years and more than 2,000 organizations have contributed their SAM processes, challenges, and successes.

Taking a look back at the state of SAM for 2017, Russman will consider what’s changed and evolved over the past five years. “Some things we expected to see, but there are some surprises too,” he says. “Overall in 2017 we saw only a small increase in software under management when compared to 2012 in terms of spending. Perhaps organizations are re-evaluating and refocusing or digesting and improving on the existing programs.”

Are software license audits changing?

The IBSMA research also focuses on which software vendors are auditing who and how software license audits have changed over the last 5 years. Get ready to be surprised.

"Compliance programs are a growth industry for software companies,” says Russman. “And I don’t mean that in a negative way. It’s a growing revenue stream and unless your company has been able to remove the audit clause from your software agreements, you’re going to be audited by a growing list of publishers in the next few years.

Improving your software license management

So how can you get more of your organization’s software under control, defend against software license audits, and lower software costs? “Our data reveals a lot about what makes for a successful Software Asset Management program and what you, as a software manager, can do or focus on to position your program for success,” says Russman.

Russman’s insights and data will help you to benchmark your SAM program against others, and learn how other companies are talking on cloud challenges and building robust programs to meet the challenges of 2018 and beyond. For example, the number of staff people assigned to SAM functions at organizations is on the rise: a good sign that the role of Software Asset Management is becoming more valued.

Using software license optimization to control software costs, managing software license audits and staying proactive about software compliance continue to drive Software Asset Management efforts at companies worldwide. SAM programs grow because savvy organizations know software costs and under-licensing risks can quickly spiral out of control—especially in the cloud—if not carefully managed by experts who know the nuances of myriad software vendor programs.

Proven strategies for SAM in the cloud

The second half of this one-hour webinar features Aspera Technologies Senior Systems Engineer Allegra Silcox sharing her proven strategies to solve common cloud software asset management challenges.

This is not a sales pitch. Allegra will draw on real-life examples from top vendors like Salesforce, Microsoft 365, Amazon (AWS), and Adobe to show how improving your Software Asset Management processes leads to better cloud licensing control.

At the end of this webinar, you’ll know how to optimize SaaS user licensing, minimize PaaS consumption risk, and most important, how to cut your cloud licensing costs.

2-Part Webinar: The Key to Understanding SAM Trends and Cloud Costs. This free webinar is a co-production of IBSMA and Aspera. For questions, contact IBSMA at 1 (734) 930-1925 or e-mail Services(at)IBSMA.com.


The International Business Software Managers Association (IBSMA) is an international association of 8,000-plus business-focused software asset management (SAM) professionals working together to develop and promote SAM best practices and education. Visit IBSMA.com for details.

Topics: Cloud, SAM Insights