The Key to Understanding SAM Trends and Cloud Costs

If you need a clearer picture of what SAM challenges you’ll face in 2018 and what your company-wide cloud costs will be, watch this webinar for an in-depth look at the trends, processes, tools, and strategies that will help you cut through the confusion.

In this webinar Steven Russman will talk about what’s driving SAM and license management in 2018 and share his unique perspective to the trends and hurdles you can expect to face, based on the association’s latest research.

Allegra Silcox will leave you armed with proven strategies to solve common cloud licensing management challenges. This is not a sales pitch. She’ll draw on real-life examples from top vendors like Salesforce, Microsoft 365, Amazon (AWS), and Adobe to show how improving your software asset management processes leads to better cloud licensing control.

Register here for the on-demand version

About the speakers

Steven Russman is the founder and executive director of the International Business Software Managers Association and publisher of ECPweb. He is an author of more than 150 articles and reports on software asset management, tools assessment, and industry trends. He has represented IBSMA and North American software license management professionals to national and international organizations including ISO, the IT Service Management Forum (itSMF) and the United States’ JTC1/SC7 Technical Advisory Group (TAG). He has led the development of SAM standards and industry initiatives supporting education and advancement of IT and software asset management.

Allegra began her software licensing career as the Software Asset Manager for a large government contractor. After joining Aspera in 2014 as a Senior License Analyst, she was promoted to her current role in 2015. Allegra’s diverse perspective allows her to advise global customers in all stages of the sales and implementation cycle. Allegra earned her BA magna cum laude from The College of William and Mary in Williamsburg, Virginia.